Urban Oufitters → UO Beauty Branding, 2021
UO Beauty logo design by Chloe Hemingway + Maisie Wills
UO Beauty
—identity, print, digital
CD: Victoria May
Design: Chloe Hemingway, Maisie Wills
Brand identity system refresh for Urban Outfitters Beauty that was primarily applied to urbanoutfitters.com, in-store signage, and social templates. The system was defined by soothing subtle gradients, structured grid layouts, and a geometric-sans typeface for readability.
Overhead Hanging Sign for In-Store Wayfinding
On Shelf Category Signs
Instagram Feed Post Templates
Instagram Feed Post Templates
Instagram Feed Post Templates
Instagram Feed Post Templates
Instagram Feed Post Templates
Instagram Feed Post Templates
Instagram Story Templates
Email Promo + Paid Media Display Ads
Holiday 2022 Seasonal In-Store Signage. Still distinctly UO Beauty branded while simultaneously integrating the overall UO Holiday ‘22 aesthetic direction. Holiday 2022 Seasonal In-Store Signage. Still distinctly UO Beauty branded while simultaneously integrating the overall Holiday ‘22 aesthetic direction.