Chloe Hemingway

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Urban Oufitters → UO Beauty Branding, 2021


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UO Beauty logo design by Chloe Hemingway + Maisie Wills


UO Beauty
—identity, print, digital
 Brand identity system refresh for Urban Outfitters Beauty that was primarily applied to urbanoutfitters.com, in-store signage, and social templates. The system was defined by soothing subtle gradients, structured grid layouts, and a geometric-sans typeface for readability.

CD.......Victoria May
Design...Chloe Hemingway, Maisie Wills
Overhead Hanging Sign for In-Store Wayfinding

On Shelf Category Signs

Instagram Feed Post Templates

Instagram Feed Post Templates
Instagram Feed Post Templates
Instagram Feed Post Templates
Instagram Feed Post Templates
Instagram Feed Post Templates
Instagram Story Templates

Email Promo + Paid Media Display Ads


Holiday 2022 Seasonal In-Store Signage. Still distinctly UO Beauty branded while simultaneously integrating the overall UO Holiday ‘22 aesthetic direction.