Chloe Hemingway


























  
Urban Outfitters
Print & Digital Selects
Giveaways
UO Holiday
UO Beauty
Indy Eyes
Fitbit
⛓️‍💥Secretly Group
⛓️‍💥Motion Reel

About
hemingce@gmail.com




© 2024 Chloe Hemingway

Urban Oufitters → UO Beauty Branding, 2021


UO Beauty logo design by Chloe Hemingway + Maisie Wills



UO Beauty
—identity, print, digital

CD: Victoria May
Design: Chloe Hemingway, Maisie Wills

Brand identity system refresh for Urban Outfitters Beauty that was primarily applied to urbanoutfitters.com, in-store signage, and social templates. The system was defined by soothing subtle gradients, structured grid layouts, and a geometric-sans typeface for readability.

Overhead Hanging Sign for In-Store Wayfinding
On Shelf Category Signs
Instagram Feed Post Templates
Instagram Feed Post Templates
Instagram Feed Post Templates
Instagram Feed Post Templates
Instagram Feed Post Templates
Instagram Feed Post Templates
Instagram Story Templates
Email Promo + Paid Media Display Ads
Holiday 2022 Seasonal In-Store Signage. Still distinctly UO Beauty branded while simultaneously integrating the overall UO Holiday ‘22 aesthetic direction. 
Holiday 2022 Seasonal In-Store Signage. Still distinctly UO Beauty branded while simultaneously integrating the overall Holiday ‘22 aesthetic direction.