Urban Outfitters → Holiday Branding, 2021–2023
Custom UO Holiday 2021 logo + animation designed by Chloe Hemingway
UO Holiday 2021
—identity, print, digital
CD: Victoria May, Ian Rousey
Logo, Custom Monogram, Motion & Type Treatment: Chloe Hemingway
Art Layer: Elise Nichols, Maisie Wills, Abaigh Casey, Connie Chang, Salma Alonso
An assortment of assets from the UO Holiday 2021 Campaign.
Title Design for the 2021 UO Seasonal Campaign Video
Manhattan Beach, CA Store Display Wall
Manhattan Beach, CA Store Display Wall
King of Prussia, PA Storefront Windows
Lancaster, PA Storefront Windows | Chandler, AZ Storefront Windows
Lancaster, PA Storefront Windows
UO Holiday 2022
—print, environmental
UO Holiday 2022 swirl-patterned store environment display assets.
CD: Victoria May, Ian Rousey
Holiday Logo/Type Treatment: Steph Miller
Swirl Graphic: Chloe Hemingway
Refracted pattern graphic applied to an assortment of UO in-store environmental display pieces.
UO Holiday 2023
—identity, print, digital
CD: Ian Rousey
AD: Steph Miller
Ribbon Graphics: Chloe Hemingway
Folded ribbon graphics used throughout the UO Holiday 2023 campaign.
UO Holiday 2023 Reusable Shopper Bag
UO Holiday 2023 Reusable Shopper Bag
UO Holiday 2023 Reusable Shopper Bag
UO Holiday 2023 Reusable Shopper Bag
UO Holiday 2023 Reusable Shopper Bag
UO Holiday 2023 Reusable Shopper Bag
UO Holiday 2023 Reusable Shopper Bag
UO Holiday 2023 Reusable Shopper Bag
Cash Wrap Poster, Marketing Email Asset, Website Single Tile Asset
Influencer Marketing Gifting Box
UO EOY 2023 Book Spread featuring Holiday bag design