Urban Oufitters → UO x Reebok Club C Suite
UO x Reebok Club C
—identity, print, digital, motion, display
UO + Reebok branded suite at the Barclays Center for SZA’s show at Barclays Center in Brooklyn, NY. Design direction pulled from classic Reebok and vintage concert ephemera to center the Reebok sponsorship while still subtly referencing SZA by using the butterfly symbol as a motif throughout the design outputs.
CD.......Ian Rousey
Design...Chloe Hemingway
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