– digital 

Agency: JUICE Pharma
Client: Isentress
Direction: Christine Peterson 
Design: Chloe Hemingway

Design a visual look that diverges from the typical clinical and visually-overwhelming patient profile. Apply visuals to an iPad interface.

The new look and interface was designed to be eye-catching, easy to digest, and to provide users with relevant information regarding medical treatment.

A strong focus on typography and duotone imagery helped create a minimal yet memorable look. Different buttons and sliders were employed throughout the design to make it more user interactive. The more the user played with the interactive graphs and buttons, the more they learned about HIV and treatment.