– identity, print, digital, motion, copywriting
A new identity for local Indianapolis-based optometry business, Indy Eyes. Indy Eyes deserved an identity that not only provoked interest in the practice, but also aligned with the unique services a small independent eye-care business is capable of providing.

The final identity system uses typography in a playful way to hint at the concept of eyesight in unexpected ways.

This project is still in progress to apply the defined identity system to relevant packaging materials and environmental signage to enhance office space. 


Snapshots of the process behind the final identity.